Our Marketing, Sales and Distribution


1. We are the image department, the front line for the public- in general. So this is how I perceive our image.

2. The name Lunar, is inspirational in itself. If understood in the context of The Moon.

3. We are all instinctively drawn to the Moon, for so many reasons – its beauty, mystery, magnificence and undeniable influence on our planet’s daily existence, and apparently even basic human behaviour.

4. We are further reminded of its influence by the number of folk stories, songs, poems and books written about it.

5. Our logo is a majestic chicken inside a full moon-what a fabulous representation of Lunar Chickens.

 


 

Vision

 

Mission

 

To put a Lunar Chicken product onto every meal in Zimbabwe everyday, then onto every meal table in the region by 2011 and by 2013 internationally everyday at the very least, once a day.

 

 

 

To deliver to our wholesale and retail customers, and ultimately our consumers, a product that surpasses expectation in all aspects possible Quality, Presentation and Affordability.  

 

 

We will achieve this by:

  • Implementing and maintaining extremely high standards throughout our operation, and in every aspect of it.
  • We will be committed to the constant nurturing of all our business relationships for mutual benefit. We will be committed to the constant nurturing of all our business relationships for mutual benefit.
  • We will monitor our market constantly, to stay ahead of changing trends, and to maintain value pricing.